Market Research - Kafaa International

In a dynamic business and development environment, having a clear and accurate vision of the market is no longer just a tactical option, but an absolute necessity. The absence of accurate information can be a cause of failure for promising projects or missing out on significant growth opportunities.

At Kafaa International for Administrative and Development Consulting, we believe that data is the new fuel for business. We have built our methodologies over two decades of deep field experience across diverse markets in Jordan and the Arab world.

What Do We Offer?

We do not settle for providing traditional reports; we work as a strategic partner to understand the true nature of the market through:

Precise Diagnosis: Determining market size, key players, prevailing trends, and unsaturated gaps.
Understanding the Target Customer: Analyzing behaviors, needs, and purchasing motives with scientific precision.
Competitor Analysis: Evaluating competitors' strengths and weaknesses, and identifying the actual competitive advantage of your products or services.
Testing Ideas and Products: Measuring market acceptance of new ideas before investing significant resources.

Our Methodology: Scientific + Practical

Whether you plan to launch a new product or seek to enter a different geographic market, our studies rely on a blend of advanced quantitative and qualitative methodologies, using:

Electronic and field surveys to reach wide and representative samples.
In-depth interviews with decision-makers and stakeholders.
Focus groups to explore opinions and trends in depth.
Analysis of secondary data and global/local market reports.
The ILO's AIMS methodology for market analysis.
In-depth interviews with stakeholders (over 40 interviews in some studies).
Focus Groups.
Digital surveys and advanced statistical analysis.
Field studies and document reviews.

Market Research Focus Areas

Local and Regional Markets: Jordan, Saudi Arabia, UAE, Iraq, Oman, Libya, and others.
Target Sectors: Food Processing, Agriculture and Forestry, Textiles and Handicrafts, Services, Renewable Energy.
Target Groups: Women and Youth, Syrian Refugees, Host Communities, Entrepreneurs and SME Owners.

Market Research Outputs Provided by the Company

Detailed analytical reports on market opportunities and challenges.
Value chain maps and recommendations for improved economic inclusion.
Practical, actionable recommendations for development projects.
Digital tools for data collection and analysis.
Evidence-based intervention plans to enhance employment opportunities.

Why Choose Kafaa International for Market Research?

Over 20 years of experience in development consulting.
An integrated team of experts and field researchers.
Use of advanced digital tools for data collection and analysis.
Deep understanding of local, regional, and cultural contexts.
Partnerships with prestigious international organizations such as Islamic Relief, Mercy Corps, GIZ, UNFPA, and others.

Experience